Project Definition and Goals
Our customer is a multi-national company specializing in high-tech test and measurement equipment.  It is important that our customer finds out more about what topics its target customer segments (both end customer and reseller) are interested in.  This can be achieved by e-Campaigns in B2B and B2C campaigns. Once interest is established, this information can be passed to the direct and indirect sales channels as potential sales opportunities. We are responsible for the complete process from Newsletter creation (Layout, Design, Content, Localization) to mailing and reporting using Business Intelligence Tools and transfer to Marketing and Sales Tools, for example CRM.

Methods/Technologies

• Windows Server 2003/ 2008
• MS SQL
• Exchange / POP
• Visual Studio 2008, Adobe Illustrator / Photoshop / Indesign

Project Results and Customer Benefits

Thanks to our automated system support, our customer gets a prompt and accurate picture of its market and sales funnel. ERP-System integration allows sales potential to be clearly indentified, potential sales volumes quantified and variations can be easily forecasted. Intelligent eCampaigns strengthen existing Marketing and Sales tools by providing a very clear picture of what topics are important in the market and the sales chain and which target segments are interested in these topics.

• Automated Reporting and complete CMR/ PRM tool integration.
• Extensive and precise monitoring of market segments and clear feedback for Sales, Marketing, Product Management/Development and Quality Management.
• In complex sales channel structures these campaigns improve sales channel support at all levels

You would like more Information?
Contact:

Jochen Maurer
Head of IT
Tel. +49 (0) 7452 808-102
email contact